Ecommerce & Digital Media Consulting for Premium Brands

Better performance from your

agency partners. budget. internal teams. existing tech stack.

What I Do

What I Do

Strategic marketing executive with 15 years of experience driving growth for premium brands — from emerging DTC businesses scaling $2M to $25M, to $100M+ omni-channel retailers evolving their full marketing mix. My expertise is in digital media (Google Ads, Meta, TikTok, Pinterest), with a sharp focus on connecting customer metrics, marketing performance, and profitability.

Services

  • Fractional CMO
  • Paid Media Strategy
  • Agency Growth

The Challenge

The Challenge

What I See

Brands and agencies are being asked to do more with less.

What I Do

Audit, identify, and implement opportunities as an expert extension of your team.

Why Me

I bring operator expertise and an elbow-grease attitude, paired with executive-level experience.

Work

Clients

A few of the incredible brands I've had the pleasure of working with:

Vera Bradley KULE Loll Designs Bedhead Pajamas Eileen West Jonathan Adler Viridian Bay Peacock Alley Grandin Road Blu Dot Janie and Jack Frontgate OVME Tori Richard Birdwell
Calla Murphy

Press

Quoted in

Adweek Meta Is Quietly Becoming a Bigger Ad Business Than Google → Ad Age Google, Meta, Snap and Reddit—AI, Search and Performance Marketing Boost Results → Business of Fashion Why DTC Brands Aren't Swayed by Cheaper Social Media Ads → Business Insider Advertisers Pumped Up to 90% of Their Google Ad Spend Into Its AI Tool—and Some Are Now Questioning Whether It's Actually Performing → Digiday Apple's ATT Crackdown Emboldened DTC Marketers to Reinvest in Meta, Google → Modern Retail After a Rebrand, Furniture Retailer Ashley Is Leaning on Live Events →

Get in Touch

Let's Talk

Tell me about your situation and I'll be in touch.